Level up your wine game
without playing by their rules

We’re not your typical wine brand. Why?
Because the rules were never written for people like us, so we wrote our own.
So this is for everyone who wants to level up their wine game without playing by their rules.

Our name is a pun, our logo is a video-game inspired paint can named Hue,
and we don’t take ourselves seriously…except when it comes to what’s in the bottle.
We’re creating wine culture from scratch, for everyone the traditional one wasn’t made for - gamers, fellow Blerds and nerds, creators, and anyone who thinks top-shelf wine should still let you show up as yourself.

So go ahead, pop a bottle, take a sip, and welcome to a wine world where you belong.