Level Up Your Wine Game

Wine culture, reimagined for gamers, creators, and anyone who’s done with the rules.

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PRESS PLAY
Pixel-art illustration of four Cote of Paint wine bottles: 2023 Rosé, 2024 Grüner Veltliner, 2019 Pinot Noir, and 2022 Sangiovese.
Smiling cartoon blue paint roller character pushing a paint roller, with partial text reading “COTE OF.”

New Game

A different kind of wine culture

Cote of Paint is an indie wine brand, sourcing from standout vineyards currently found in Santa Barbara County.

But we’re not here to play by any rules. 

From the playful mind of a BIPOC female winetrepreneur, winemaker, and self-proclaimed “blerd”, Cote of Paint blends wine with gaming culture, nostalgia, and community. From arcade nights to virtual tasting and game sessions, everything we do is about making wine feel approachable, expressive, and actually fun to be part of.

Four friends make playful faces in an indoor group selfie while one holds a bottle of wine.
Four friends smile and laugh together in a close-up nighttime selfie, with one holding a bottle of Côtes de Provence wine.
Two men in baseball caps chatting over wine glasses at a table beneath a skateboard mural
Smiling couple taking a selfie at night while holding a bottle of wine
Pixel art of two glasses, one filled with red liquid and the other with golden beer, on a black background
Circular arrangement of stylized red text reading “THE LOGO…” around a white center
Pixel-art craft beer label reading “COTE OF PAINT,” “SANTA BARBARA COUNTY,” “2024 Gruner Veltliner,” and “12% ALC./VOL.”

Gruner
Veltliner

Bottle of 2024 Grüner Veltliner wine from Cote of Paint, made with grapes from Corvelicot Vineyard in Santa Barbara County.

2024 Santa Barbara County
GruneR Veltliner

The Support Character.

Clean, crisp, and reliable. Like that one friend who always has your back in multiplayer. Perfect for victory celebrations or drowning your sorrows after a boss fight when all you had was a wooden sword and shield.

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Bottle of Cote of Paint 2023 Rosé wine from Santa Barbara County

Rosé

Pixel-art beer label reading “Rosa Wine,” a 2023 rosé wine from Santa Barbara County, California, with 13.3% alcohol and made and bottled by Cote of Paint.

2023 Happy Canyon Rosé

This Rosé is SO Retro.

It's classic, always in style - the capsule piece in your wine stash. Survey says: all aspects of the strawberry - fresh, wild, maybe even that little green top you forgot to pick off - brightened with blood orange zest and the crisp, refreshing snap of watermelon rind.

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Bottle of 2019 Cote of Paint Pinot Noir from Santa Barbara County, California

PINOT

NOIR

Pixel-art concert poster reading “COTE OF PAINT,” featuring a 2019 pinot noir from Santa Barbara County, made and bottled by Cote of Paint in Buellton, California.

2019 PINOT NOIR

The Rogue.

While not quite the sand-swept chaos of Dune, Duvarita is definitely one of those vineyards where you half-expect a sandworm to breach at any moment. The terrain is soft, loose, and deceptively steep (ask Kristin for the photos of her stuck Jeep), the kind of landscape that feels like you’re walking across an open-world game where every step sinks a little more than expected.

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Bottle of 2022 Sangiovese red wine from Cote of Paint, Santa Barbara County, California

Sangiovese

Pixel-art concert poster reading “COTE OF PAINT” from Santa Barbara County, featuring 2022 Sangioyeese, 13.8% alcohol, made and bottled by Cote of Paint in Buellton, California.

2022 SANGIOVESE

The Tank.

Bold, structured, and ready for anything. This wine doesn't mess around – just like you when you're in the zone. Pairs well with intense gaming sessions and victory dances. We love Sangiovese in general, and the fruit from Coquelicot was just as tasty. We even did a co-ferment with a pinch of Viognier.

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Meet Player One

Behind the Game

Founded by Kristin Harris, Cote of Paint was built from a love of wine, culture, and gaming. It was created to challenge the idea of who wine is for—and who gets to feel at home in it.

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Smiling blue paint roller mascot holding a paintbrush beside a paint roller, with partial “PAINT” lettering below

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