About
Cote of Paint
Wine culture, reimagined for gamers, creators, and anyone who’s done with the rules.
Who We Are
Level Up Your Wine Game (...without playing by their rules)
You know what "indie" means in gaming? Freedom. Artistic spirit, creative control, and (my favorite) zero obligation to the industry machine. Small team, big vision, and absolutely no rulebook. And honestly? I’ve always hated rulebooks.
So that's us, but for wine.
Cote of Paint is an indie wine brand: BIPOC and woman-owned, built around community, play, and the genuinely radical idea that wine was always supposed to be fun. Not how it’s “supposed to be”. We are serious about what's in the bottle and extremely unserious about basically everything else. Welcome!
Our Mission
No rulebook required
Traditional wine culture has a rulebook. We didn't write it, it wasn't written for us, and we're not following it. Just like the indie gaming world proved you don't need a massive studio to make something worth playing — we're proving you don't need exclusive wine culture to make wine worth drinking.
No Rulebook
If "notes of river rocks" makes your eyes roll, you're already one of us.
Play Is the Point
Game nights, friendly competition, passing the controller — that's the energy we bring to every bottle.
Room for Everyone
The wine ecosystem is as diverse as the gaming one. We're here for all of it.
The Wine Still Has to Slap
Indie means intentional. Every single thing you experience and taste with Cote of Paint is on purpose.
Our Story
Insert Coin🕹
Once upon a time there was a kid at a friend's house, passing the controller, drinking too much Kool-Aid, having the time of her life. She grew up, discovered wine, and thought — wait, why doesn't this feel like that? So she built Cote of Paint: BIPOC and woman-owned, inspired by games, gaming culture, and every hang that never needed a dress code to be worth remembering.
But now instead of Kool-Aid, we have wine.
Meet the Founder
Kristin Harris
Founder & CMO
Special Skill
Uses AI to cook
Side Quest
Plays guitar
Favorite Video Game Character
Lara Croft
Party Role
Diversity Hire
READY FOR THE NEXT LEVEL?
Join the club. Get access to exclusive drops, experiences, and everything we’re building next.